Relying on word-of-mouth referrals that may or may not continue next month is a risky strategy.
When you’re deep in the throes of a new website design, ensuring that the appearance and functionality of the website work together seamlessly is vital to its overall success.
Convention is usually in place because it worked for someone, or perhaps a group of people, for a time. It feels safe and predictable.
While a list of the do’s and don’ts would be nice, most freelancers are discovering best practices through experience.