They’re a valuable instrument that defines the scope of your project or working relationship, and can help protect you and your business in the long run.
Treat product pages like landing pages
There are so many creatives who are in a similar place as you or who want to help you succeed as a freelancer. Connect with someone who’s more experienced that can review your design or presentation, and give you quality feedback.
Use visuals. Lots and lots of visuals
Learn as much as you can about the life forms in your viewfinder
Shoppers like to see what they’re buying, and the more visual information you can give them, the better. While taking product photos and uploading them might fall on your client’s plate instead of yours, encourage them to embrace the camera and upload several shots.